Sporty, energetic, and full of adventure, the Cole of California swimwear collection has a fun, youthful vibe — along with a moderate price point that appeals to women who appreciate a good value.

The million-dollar swimsuit

Founded by former silent film actor Fred Cole during the Golden Age of Hollywood, this provocative swimwear brand has always been on the leading edge of glamour and playful sophistication. Drawing upon the creativity of Hollywood’s top designers, Cole of California was the first brand to debut swimwear with plunging necklines and bare midriffs. That spirit of exploration continued to raise the brand’s cachet through the years. And in 1964, Fred’s daughter Anne Cole created the legendary “Scandal Suit” — a one-piece style with mesh inserts that became the first suit in history to break $1 million in sales.

Styled for living in the moment

Today, InMocean continues to tap into the vintage inspiration and California attitude of this legendary brand in ways that encourage women to live in the moment.