Founded in 1907, this classically gorgeous heritage brand spent years in the spotlight as the swimsuit sponsor of the Miss America pageant. Catalina swimwear is available in women’s sizes XS – XXL, with styles that range from classical elegance to contemporary chic.

Styled for the stars

While the earliest designs were simple one-piece swimsuits designed more for function than for fashion, the Catalina brand soon began to explore more revealing, fashion-conscious styles. And in the 1930s, Catalina fully embraced the glitz and glamour of Hollywood by creating collections advertised as “styled for the stars of Hollywood,” with starlets like Bette Davis and Olivia de Havilland adding to the prestige by appearing in marketing campaigns.

Brand-focused pageantry

In addition to the brand’s well-known sponsorship of the Miss America pageant, Catalina went on to create the Miss USA, Miss Teen USA, and Miss Universe pageants, which they would cosponsor for decades to follow.

Raising awareness and driving sales

These high-profile advertising campaigns and promotions not only raised the brand’s profile and cachet — they also served to bring customers into retail stores to stimulate sales. In fact, many of the promotional methods Catalina pioneered have become standard practices in the soft goods industry.


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